With over 20 years in the avant-garde clothing industry, I’ve witnessed both incredible innovation and unsettling shifts. This is a niche market—one that isn’t for everyone, but for those who seek the unique, the unexplored, and the unexpected, it is truly special.

Tina Givens garments entered this niche with a bold vision, growing quickly as we naturally aligned with like-minded brands. Our business model was deeply personal—designing and stitching within our studio and partnering with small sewing studios across the country. At our peak, we collaborated with over 120 boutiques, thriving in an environment that was both intimate and fulfilling.

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Then, as many of us experienced, the tides shifted. World politics, economic changes, COVID-19, and rapidly evolving consumer behavior reshaped the industry. Competition became fierce, with brands leveraging offshore manufacturing to access stunning fabrics and artistry at a scale I couldn’t compete with. As my business model grew obsolete, I took a step back—spending time with my teenagers as a single mother while closely observing the industry’s transformation. I watched a handful of brands rise—unique, beautifully crafted, and highly driven—dominating the space I once thrived in.

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Clothing runs in my blood. My father was in manufacturing, and my sister produces some of the finest menswear in the world. We’ve always rejected the ordinary, embracing the offbeat in the best way possible. With this legacy and my deep knowledge of womenswear retail, couture, and fast fashion, I felt compelled to re-enter the industry. But the landscape had changed dramatically. The market is now saturated with fast-fashion knock-offs—cheaply made, mass-produced garments that mimic original designs, often never arriving or arriving in the lowest quality imaginable. Some of my own designs have been replicated on these platforms, flooding the market in every color imaginable.

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If I wanted to return, a new strategy was essential. Fortunately, my name remains recognized in this niche, and many loyal retailers and consumers have joined me on this creative journey.

Yet, even some of my most devoted retailers are struggling in 2024-2025, challenged by shifting consumer habits and market unpredictability. Designers, in turn, are rethinking their business models to adapt to this new reality.

The traditional methods—grand trade shows in major cities, sales representatives, and digital campaigns—no longer guarantee success. Even established brands are experiencing a decline. Smaller designers are scrambling to pivot. 

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So the PICK-BOX option. Keep in mind, we are shipping you inventory that we have in stock. Some items may be low in sizes, but we make every attempt to make sure you receive what you need for a Pick-Box success.

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